A wide array of media and technology that can reach a diverse and large audience via mass communication is known as mass media. Mass media occurs through a variety of outlets.
The primary method of communication to reach a vast majority of the general public is through mass media. Some of the most common platforms are the internet, magazines, newspapers, television and last but not the least, radio. The public generally depends upon the various mass media platforms to obtain information on various topics such as social issues, entertainment, political issues, and news in pop culture.
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Mass Media Courses
Films, Radio, Recorded music, television, etc. are some of the methods through which broadcast media transmit information electronically to the general public. Both the internet and the mobile mass communication come under the broad prospects of digital media. The internet is a vast means of communication that contains various services such as websites, radio, television, email, social media sites, etc. through which people can communicate amongst each other with ease. The internet helps in providing information and help in communication through different regions of the world cost-efficiently and simultaneously.
Physical media can also be divided into two – Outdoor media and Print media. Outdoor media includes Placards, Billboards, Blimps, AR advertising, Kiosks, Shops, Commercial buildings, Sports stadiums, Signs, Subway cars, Skywriting, etc. Print media includes physical objects such as magazines, books, comics, pamphlets, comics, etc.
A large number of undergraduate and postgraduate courses are available for mass communication and media, and some of the courses that are generally chosen by the students are: –
- BJMC (Bachelor of Journalism & Mass Communication)
- BJ (Bachelor of Journalism)
- BMC (Bachelor of Mass Communication)
- MJMC (Master of Journalism & Mass Communication)
- MJ (Master of Journalism)
- MMC (Master of Mass Communication)
- PG Diploma in Mass Communication
Check Out: Types of Mass Media
Eligibility criteria for Mass Media courses
The eligibility criteria for the undergraduate and postgraduate courses vary depending upon the institutions. The basic criteria are as follows: –
- UG Courses: All candidates should have a graduation certificate from 12th grade in any stream from a recognized board with a minimum percentage of 50% – 60%. The candidates should also be a minimum of 17 years of age at the time of admission.
- PG Courses: All candidates should have a graduation certificate in any course from a recognized university with a minimum percentage of 50% – 60%. The candidates should also be a minimum of 23 years of age or more at the time of admission.
Mass Communication & Media Skillset required
- Creativity
- Communication skills
- Networking skills
- Interviewing skills
- Problem-solving skills
- Critical thinking
- Good interviewing skills
- Confidence
- Ability to work under strict deadlines
- Research skills
- Observation skills
- Interpretation skills
- Ability to work under rough conditions
- Ability to express ideas and thoughts clearly
Aptitude for presenting information in a precise and effective manner
Check Out: Mass Communication
Mass Media Specializations
Journalism
Journalism began with writing, and through these writings, the public was made aware of the various happenings occurring around the world. The main job of a journalist is to obtain, assess, create, and present news that could be made easily available to the general public.
A Bachelor’s in Mass Communication would include various subjects that delve deeper into the world of journalism, such as the history of media, how to write for media, the flare, the pattern, and how to produce newsworthy content. Various categories that come under the field of journalism include sports, technology, politics, entertainment, etc.
Broadcasting
The face of Mass Media is broadcasting. Media connects to the masses worldwide through television, radio, and webcasting with the help of broadcasts. When the radio was first introduced in 1957, the field of broadcasting soon followed.
The daily transmission started in 1965, while the television was introduced in 1959. With the help of the broadcast media, the public can receive quality content in the form of audios and visuals. Journalism and Mass Communication majors can take up jobs in various media channels such as TV and Radio, working as reporters reporting live from abroad or as anchors of leading media channels. Students can work with the production or camera crew as well.
Public Relations
Upholding the organization’s reputation while building and promoting the brand image is what public relations are all about. Maintaining a positive image between the public and the media is the main focus of a PR Manager.
Event Management
Planning, creating, and organizing an event is all carried out by event managers. An event can include various programs and can range from a rock concert to a political rally to a college fest.
People specialize in various areas in the event management sector, such as handling budgets and accounts, logistics, creations, etc. as part of the event management group. Gathering the right target audience and promoting the brand is the main aim of planning an event. The various types of events that are hosted are as follows: –
| Awards | Parties |
| Launches | VIP Events |
| Exhibitions | Sports Events Meetings |
| Roadshows | Conferences |
| Weddings | Festivals |
| Concerts | Charity Events |
| Fashion Events | Advertising |
Advertising
For advertising to be successful, the content needs to be creative, interesting, and eye-catching. Means of communication through paid promotion from clients for a product or a service is known as advertising. Making, creating, and promoting an idea that the client wants with or without payment is the main aim of advertising.
Mass Communication & Media: Jobs and Recruiters
Ample career opportunities are available in various media fields for those candidates who have completed a mass communication course. A career in film, journalism, public relations, filmmaking, scriptwriting, advertising, television, publishing, editing, event management, production, direction, etc. are some of the different jobs a professional course in mass communication can lead to after graduation.
And depending on their interest, a professional with a mass media degree can also choose to be an actor, video jockey, editor, event manager, copywriter, journalist, radio jockey, director, screenwriter, advertising agent, media planner, etc.
Check Out: List of Top Media & Communication Colleges
Top Journalism and Mass Communication Entrance Exam
The candidates’ performance in the written entrance exam, as well as the personal interview round, is how admission to the majority of colleges and universities offering mass communication and media courses is made. Based on their performance in the qualifying examination (12th grade or graduation), some institutes also offer direct admission to their mass media and communication programs.
Some of the top Mass Communication entrance exams are as follows:
- Jamia Millia Islamia Entrance Exam
- XIC OET
- IIMC Entrance Exam
- FTII JET
- JNUEE
- CUET
Top Colleges providing Mass Media and Communication courses in India are as follows: –
- Christ University
- Lady Shri Ram College for Women
- MCC – Madras Christian College
- SIMC Pune – Symbiosis Institute of Media and Communication
- Amity School of Communication, Delhi
Top courses that are chosen by students pursuing a career in Mass media and Communication are as follows: –
- Post Graduate Diploma in Corporate Communication (PGDCC)
- B.A. (Hons.) Journalism and Media studies
- Post Graduate Diploma Program in Communication + Masters in Mass Communication
- Post Graduate Diploma in Advertising and Marketing Communication
- Master of Journalism and Mass Communication (M.J.M.C.)
- B.A. (Psychology, Journalism, Optional English)
- B.A. (Hons) in Liberal Arts
- B.A. in Journalism and Mass Communication
- B.Des. in Visual Communication (Graphics)
- PG Program in Fashion Communication
Check Out: List of Top 5 Media & Communication Colleges in Canada
Bachelor of Mass Media
One of the most sought-after courses after 12th grade is the Bachelor of Mass Media, also known as BMM. It is an undergraduate three-year course that includes the study of various forms of mass communication, which include newspapers, radio, television, and the internet.
With the world changing and progressing every day, a career in media is a very attractive career prospect to graduates, and a Bachelor of Mass Media offers a wide range of job opportunities. It teaches all the necessary technical skills required by a student to be successful in their chosen field of media. The course also imparts other essential skills such as presentation skills, verbal communication skills, and research aptitude to the candidates.
Skillset for BMM Candidates
- Creativity
- Research skills
- Communication skills
- Analytical skills
- Interpretation skills
- Problem-solving skills
- Observation skills
- Interviewing skills
- Confidence
- Networking skills
Bachelor of Mass Media: Eligibility Criteria
All candidates should have a graduation certificate in any course from a recognized university with a minimum percentage of 50% – 60%. This eligibility criterion might change depending on the admission policies of the college or university in which the candidate is applying.
The course curriculum for Bachelor of Mass Media (BMM)
The Bachelor of Mass Media is a three-year course that has been divided into six semesters. Candidates usually have to select an area of specialization such as advertising, journalism, PR, etc. in the final year.
The candidates are taught both theories as well as are provided with practical training in the form of group discussions, seminars, and field visits. Internships are also another major component of the course that students are required to take up in the third or fourth semester of the course.
Job Profiles for a BMM graduate
Given below are some of the popular job profiles that BMM graduates can think of pursuing:
- Director: The dramatic, as well as the artistic aspects of a film or Tv, is controlled by the director. The director also guides the actors as well as visualizes the screenplay and supports the stay to ensure that the vision is fulfilled.
- Sound Engineer: All the technical equipment that is used to amplify record and mix songs are maintained and operated by the sound engineer. Identifying the sound requirements for a given project and carrying out the required actions necessary to produce that sound is the major role of the sound engineer.
- Event Manager: An event manager manages the whole event. Co-ordinating the details of an event and managing the whole process beginning from the planning stage to the final execution on the day of the event, as well as the post-event evaluation, is the main duty of the event manager.
Impact of Mass Media on society
Mass media have made a huge impact on all societies as well as their cultures. Globalization has now been made widespread largely due to help imparted by mass media. Furthermore, media are a storehouse of information. Mass media also have a profound impact on peoples’ lifestyles and culture.
The power vested in the hands of mass media can make or break the belief of the people or start a movement for the right cause and, if used wisely, can even change the world for the better.
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